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Recent Posts
- Why wait to build your content platform?
- When to take the social media plunge?
- Want to blog without the weekly headache?
- Why do journalists love press releases?
- Common sense c-words that get you out rather than in trouble
- Why keywords are the catalyst for content creation?
- How social media is changing our approach to copywriting
- Why good simple communications will always count
Category Archives: Uncategorized
Why wait to build your content platform?
When you are building your B2B content you should focus on two clearly defined objectives. First, you want to capture the attention of your customers, potential customers, peers and opinion formers. Second, you want to give them a call to … Continue reading
Posted in Blogging, Communications, Social media, Uncategorized
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Want to blog without the weekly headache?
Does this sound like you? You are successful in your own chosen profession, business or industry, having accumulated a wealth of knowledge, expertise and experience in your niche market. Now you want to share what you know with your peers … Continue reading
Posted in Blogging, Blogtobook, Copywriting, Uncategorized
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Why do journalists love press releases?
Forget all about the Leveson Inquiry into the culture, practices and ethics of the British press. There are two key things you really need to know about the vast majority of journalists and their editors in the UK, especially those … Continue reading
Common sense c-words that get you out rather than in trouble
Here are some C-words (and their explanations) that will get you out rather than in trouble. Creative: communications should always excite and motivate the people, no matter who they are. They should entertain and inform in a voice audiences can … Continue reading
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Why keywords are the catalyst for content creation?
While there are numerous other SEO drivers (such as inbound marketing, relevance and authority and PPC), keywords are still important. However, picking your keywords and flooding your communications with them does have drawbacks. The problems are obvious:- search engines are … Continue reading
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How social media is changing our approach to copywriting
In the good old bad days before very smart but literal search engines copywriters could run riot. Play with alliterations, metaphors and similes under the creativity banner, revel in guilty pleasures unique to the unofficial union of wordsmiths (sad but … Continue reading
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Why good simple communications will always count
Communications are evolving at an unprecedented pace. Today’s explosion of social media, mobile platforms and blogs are as influential as TV, newspapers and magazines. A clever viral campaign can literally sweep across the globe in a matter of hours, packing … Continue reading
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