Author Archives: andrewfield

Here are some C-words (and their explanations) that will get you out rather than in trouble. Creative: communications should always excite and motivate the people, no matter who they are. They should entertain and inform in a voice  audiences can … Continue reading →

While there are numerous other SEO drivers (such as inbound marketing, relevance and authority and PPC), keywords are still important. However, picking your keywords and flooding your communications with them does have drawbacks. The problems are obvious:- search engines are … Continue reading →

In the good old bad days before very smart but literal search engines copywriters could run riot. Play with alliterations, metaphors and similes under the creativity banner, revel in guilty pleasures unique to the unofficial union of wordsmiths (sad but … Continue reading →

Communications are evolving at an unprecedented pace. Today’s explosion of social media, mobile platforms and blogs are as influential as TV, newspapers and magazines. A clever viral campaign can literally sweep across the globe in a matter of hours, packing … Continue reading →