Author Archives: admin
Blogging increasingly important for B2B communications
Hubspot’s 2012 State of Inbound Marketing report highlights the increasing importance of blogging, stating that one in four businesses said the company blog was critical to their organisation with 4 out of 5 saying it was either “useful,” “important” or … Continue reading
Posted in Blogging, Communications, Copywriting, Uncategorized
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How to build your content platform?
When you are building your B2B content you should focus on two clearly defined objectives. First, you want to capture the attention of your customers, potential customers, peers and opinion formers. Second, you want to give them a call to … Continue reading
Posted in Blogging, Communications, Social media, Uncategorized
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When to take the social media plunge?
Social media for the uninitiated – and this could apply to a surprising number of busy B2B professionals – is like diving into the unknown. Pretty scary and intimidating. And once you’ve taken the plunge, it’s very easy to swim … Continue reading
Posted in Blogging, Communications, Public Relations, Social media
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How to blog without the weekly headache?
Does this sound familiar to you? You are successful in your own chosen profession, business or industry, having accumulated a wealth of knowledge, expertise and experience in your niche market. Now you want to share what you know with your … Continue reading
Posted in Blogging, Blogtobook, Copywriting, Uncategorized
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Do journalists love press releases?
Forget all about the Leveson Inquiry into the culture, practices and ethics of the British press. There are two key things you really need to know about the vast majority of journalists and their editors in the UK, especially those … Continue reading